When creating video for an online or digital learning experience, audio usually accompanies the visual elements in some form - music, narration, walk-throughs, demonstrations, etc. Audio alone can be a helpful and simple medium for complementing the learning experience, too. It also provides another layer of accessibility for learners with visual impairments.
I created an audio file to accompany a brochure created earlier in my coursework, since that was intended as a paper medium. With an audio component, the client, Beacon Coaching, can not only add depth to the brochure if they decide to post it online, but also increase accessibility for clientele who either prefer to learn by hearing or who have visual impairments.
Download my audio file here. Check out some further context for this assignment below the transcript and completed digital media checklist (template here).
Since this is a simple audio file, it is easy to chop up and reuse for someone with some audio processing software. It is quality audio (if simplistic - only voice, no music or sound effects), and sufficiently sensitive to any potential cultural concerns (hopefully my Minesotan accent isn't too strong!).
Potential clients for this fictitious business will understand the coaching approach for Beacon Coaching after listening to the audio or reading the transcript.
This audio is intended to serve as an entry point for Beacon Coaching clientele, particularly those who have visual impairments preventing them from interacting with the brochure effectively, or who prefer to learn with audio. It has enough information to reassure and introduce, but not so much as to overwhelm. Beacon Coaching's intended audience is adults in the metro area near Beacon Coaching.
I adapted the written content created for the brochure to have a bit more detail and personalization for this audio version, since there is no accompanying imagery with the audio file. Having the images in the brochure helps make the message feel deeper; but without visual components, the audio itself has to be the driver of interest in finishing the audio. Conversational language, mild humor, and directly speaking to the listener, helped create that depth in the audio.