Here is what I've learned from my job search in the tough market of 2025 after experiencing a sudden entry into the status of job hunter (aka a layoff ๐).ย
Take what serves you and leave the rest!
๐A few things to note that may change how applicable my learnings are to your search:
I target non-engineer roles in IT at organizations in a variety of industries at organizations ranging from SMBs to 100-year-old orgs with tens of thousands of employees.
I am a mid-career professional and I have 12+ jobs under my belt (some changing just roles, most changing companies and roles).ย
I am not interested in "working for myself" (at least not yet), so I'm willing to accept corporate/bureaucratic idiosyncrasies in the name of getting a decent (and usually steady, recent layoff experience aside) paycheck.
๐This is my basic format. Use it if you like!
I stick to a two-page resume and plan to for the foreseeable future, dropping the older experiences as needed from my resume while keeping them on LinkedIn (which I have done already for some of my earlier jobs).
This is likely not news to you, but just in case someone's encouraging you to get cray-cray with the ol' resume to try to stand out or something, the prevailing wisdom is (as it has been for years):
Simple formatting helps ATS and humans process your resume efficiently.ย
Do NOT use tables, columns or other 'fancy' features.ย
DO use clear section headings (e.g., Summary, Work Experience), simple text formatting (e.g., bold, italics, color (if you have a good eye)) to create visual separation, and bullet points to organize content.ย
DO use white space (aka some amount of empty space on the page) because it's friendlier for the human reader. But don't have too much white space.
Use .docx or .pdf file types for upload unless specifically requested to do otherwise (e.g., a software engineer posting requests that you submit your resume as a PR). Personally, I write my resume in Word and then export it to a PDF.
Do NOT "keyword stuff". (Google it. It's real and it's bad.)
For the roles I target, the job postings tend to be wildly different from one org to the next. So my tailoring takes 1-3 hours per application. (May yours not be so intense. ๐ค)
๐ค Also, maybe AI will be more helpful to you than it has been to me in writing the first tailored draft, but it gets way too creative (aka dishonest) for my taste or just doesn't parse my experience well enough to help. The amount of rewriting I have to do amounts to the same as my usual tailored first draft.
How to tailor? Substitute the keywords and phrases from the job posting in for similar words/phrases under each experience in your resume. So maybe something like "facilitated team meetings" becomes "led team collaboration" if that's what the job posting emphasizes.
How much tailoring is too much? This is where I've found AI to be useful. I copy the job duties and requirements from the posting into Gemini (you could use other chatbots of course) as well as the content of my resume excluding my personal info, and ask it to do keyword/key phrase comparison counts. Get the keyword/key phrase counts in your resume at or a little below the counts for the same keywords/key phrases in the job posting.ย
Use your judgment. AI doesn't always count right. ๐คฆ
I've included the prompt I use in case it helps! โก๏ธ
The easier the job market for candidates, the less you have to tailor, because you're more likely to get a human reviewer who can glean, for example, how much "communication" skill you have by how well the resume comes across and how you describe various responsibilities where communication is implicitly required for success.ย
In a tougher market, you've got to do the work because human reviewers are likely reading super fast and relying on ATS more. ATS aren't thinkers, just pattern-matchers (and some are way dumber than others).
NOTE: I have heard some experts advise that you only have to tailor (keyword match) an "experience summary" in your resume to each posting, not bullets under each experience. I personally do not see how this helps to get to appropriate alignment between job experience and job posting during ATS and human review, but I haven't tried it because the risk seems too high. However, it would save a heck of a lot of time, so of course experiment if you have the flexibility to do so.
โ๏ธโ๐ฅ You may not be able to find the job description/posting online anymore if you get invited for an HR screen or interview, and the posting can help you prepare for questions like
What are your salary requirements? (Probably best if you keep your request in the posted range, if there is one, or at least acknowledge that the posted range is X-Y but you're looking for Z.)
What interests you about this role?
Tell me about a time you did <responsibility in the job posting>.
(I just print the posting to PDF and save it in the same folder as the Word and PDF resume I used to apply to that posting.)
๐ก I also find it helpful to reference my responses to any open-ended application questions when going into interviews because whatever I wrote was usually pretty good stuff ๐and helps me prepare for what the interviewer is likely going to want to discuss.ย
(I copy the questions and my answers into a file saved in the same folder as the job posting and resumes for a given application.)
It was a business decision (aka a layoff) that got me into the situation of having to job hunt in this ridiculous job market. I have reflected enough to know that I did what I could to improve the business while I was at my last employer, and did right by my colleagues and supervisor, which helps me feel better.
And it still sucks to be unemployed. It is a blight on my financial plans, the routine I'm used to, some of my hobbies and interests (musicals and fancy food, for example), and my relationships (because none of my family live near me and now I shouldn't spend my savings to go see them).ย
It's not fair, it's not my fault, and I still have to be the one who deals with the fallout. ๐ฉ๐คฌ (Yay adulting...)
But I don't have to let this process drive me mad, and you shouldn't either. This doc has sanity-savers I've reached for (no rocket science, but hopefully some good reminders).
๐ค Come into HR screening calls and all interviews knowing something about the organization.ย
In addition to reading through the organization's website, you can ask your favorite chatbot to give you context on competitors, customer reviews/complaints, employee reviews/complaints, and other info you're curious about.ย
Not every interviewer will ask you questions that allow you to show that you researched the org, but you certainly don't want to be the recipient of such a question and have nothing to go on. ๐
๐ Have answers prepared for both:
why you're interested in working for the organization,ย
and why you're interested in the role you applied for.
๐ Have questions prepared that show you have an interest in the organization and that also get you information you need to feel like you know what working there would entail if you did get an offer. And make sure your questions are appropriate for a given interviewer; recruiters don't always have technical or business details and team members don't always know business strategy or how certain HR procedures work.
Okay question: Why do you continue working at Org X?
Better question (IMO): I noticed many Glassdoor reviewers mentioning there is a pretty flat hierarchy at Org X and that they like the camaraderie with their peers and the learning opportunities provided by the organization. These are appealing to me! What else do you think makes Org X stand out as an employer?
Okay question: How are you using AI at your organization?
Better question (IMO): I read on your organizational blog that there have been a few initiatives to incorporate AI at Org X in both customer-facing and internal workflows. How are you measuring success with these AI initiatives? What are you learning?
Okay question: What does onboarding look like at Org X?
Better question (IMO): What does success look like for the person in this role at 30 days, 60 days, 90 days, and 6 months? What support can the person in this role expect to receive?
๐ง Stay calm. I don't know what it was in this job hunt, but I occasionally got some weird interview questions that there was just no way I could have prepared for. (I also got surprised a couple of times by (apparent) requirements of the job that were not in the job posting and that I hadn't practiced speaking to ahead of time.) I just took a deep breath and did my best, which is all anyone can do. (And it usually went fine!)
๐There are of course other basic interviewing practices that still hold true as well, but I trust you can find those or already know them (dress at least business casual; keep children, partners, pets, and other distractions out of your space if you're doing a virtual interview; don't plan to "cheat" (use chatbots to look up answers live); practice; etc).
Analyze in whatever way you wish, but as you're tweaking your approach, track how things are going. (Maybe you try a different resume format, or apply to roles that are a more obvious match for your experience. Good to know if it's helping!)
This time, I applied to 59 roles over almost 3 months before getting my first offer, focusing almost exclusively on FTE (I worked with a few recruiters I've worked with before or who were recommended to me for contract roles, but they didn't have many for me this time).ย
At first, many of the roles I applied to were, ahem, aspirational (aka, maybe 60% matches for my experience/skills). This is what I have done in prior job markets and it worked out just fine. ๐
But once I adjusted my expectations to the toughness of this market and went from an average 83% experience match to roles to a 93% match (based on my own estimates, nothing fancy), my initial screen rates tripled. Go figure. ๐ And of course getting more screens increases the chances of getting through to interviews!
I'm also keeping it real:ย
I'm at about half of my usual interview rate (as a percentage of total applications) as I look back at other job hunts over the last 5-7 years. That appears to be the nature of the beast right now, and even on the better side of things based on some of the stories I've heard.
Even a 100% match based on my estimate doesn't mean the recruiter or hiring manager will see it that way. As long as I'm tailoring my resume, that's the best I can do!
Sometimes it's just timing. You apply just after they already have enough great matches (even if the posting's only been up a few days). Or an employer has posted jobs in August but they're just to meet some checklist item about posted jobs, not to actually interview - but then come September, they post the real jobs for which they'll actually review applications.ย
*Yeah, see that huge asterisk? The need for cover letters depends on industry and role, so keep that in mind.ย
But when I'm searching, I see only three reasons to include cover letters (and they only come up rarely):
The job posting specifically requests it (even if the application form does not have the cover letter field as required - tricky tricky!).
The online application form requires a cover letter be pasted in or uploaded.
Some 'translation' of my skills and experience may help the reviewer see me as a viable candidate if the job posted is a stretch but I'm excited about it.
Unless I'm doing #3 (or have a feeling based on the organization's careers website or the job posting that the cover letter is actually important to the reviewers), I use the same format: Briefly summarize the org's key values in my own words and show how those values align with my values and experience, including examples.ย
It doesn't take long for me to generate a cover letter (maybe 20 minutes) after the first time since most orgs have pretty similar values published on their websites (yikes). I usually make three values paragraphs, bookended by brief opening and closing sentences (there are examples of openings/closings on the internet; adapt some to be in your voice).ย
I also make sure the header and overall font and color scheme match my resume.
The job I ended up getting an offer for was one I applied to because a friend sent me the link (not a referral, just a link, and it still worked out!) - one of several she sent my way. She knows me really well so the ones she sent me were good matches for my skills and experience.
Which means it was a good thing I was honest with my friends about what happened and that I was looking!
It's one thing to tell my friends, but I debated for a long time if I wanted to post on LinkedIn that I was looking, and how to tell that story.ย
There are about a million ways to share this update and request to your network for help in your search on LinkedIn, and I'll suggest that the only iffy way is to diss the employer who RIFed you (assuming you're in the market for the same reason I am).ย
Some people do go the negative route and it works out fine for them. It seems risky to me in a job market that's always about playing the numbers (aka seeming appealing to the maximum number of potential employers), whether it's an employers' or a candidates' market.
As long as your tone is neutral or positive about your former employer, or doesn't mention your former employer or the reason you're looking at all, you're probably solid on how you frame your notification to your network.
I've had people I haven't spoken to for years offer tangible help after I posted on LinkedIn (referrals, companies they know are hiring) as well as offering emotional support.ย
It can also be hard to share this with people you don't know as well, but I've had a few good conversations and leads from folks who heard me say at a party or event that I was looking for work! I certainly didn't go on at length about my feelings or anything, but just let it flow naturally into the conversation as appropriate.
tl;dr: Take the referrals you can get, with much gratitude to the awesome humans who do them for you. Keep your network apprised of what you need.
I've been super grateful and lucky that multiple people in my network have been willing to refer me for jobs at their current or past companies. (Seriously. Shout out to the people who've been willing and able to do this for me!)
However, in this market, having referrals for jobs that I'm at least 80% qualified for (and in most cases, 90-100%) has not produced as much effect as I think it would in a better market. There's just so much competition for each role that likely multiple candidates for each role have referrals, or other candidates without referrals just exceed my experience/skills in terms of what the hiring manager is most excited about.
I still keep those companies where I have buddies who can give me referrals on my list of job boards to check (if I can't subscribe to them for new postings); it can't hurt to have a leg up, even if in this market, it doesn't always help as much as our referring buddies would probably like.
Networking (which can lead to referrals) doesn't have to be exhausting or difficult (and I say this as an introvert).ย
Sharing on LinkedIn that you're looking for work (and providing reasonable updates on your journey) is networking.ย
Asking your friends and neighbors who they know to be hiring is networking.ย
Looking up what orgs your friends and acquaintances work for and reaching out to see if they know of any openings for <job title you're seeking> is networking.ย
Attending classes or professional events is networking (as long as you talk to someone, lol).
In my opinion, anything where you are creating or building on a relationship that has at least something to do with work (even if that's only vague understandings of what each person in the relationship does for work) is networking. I suggest not overcomplicating it, especially if you hate the stereotypical version of networking like I do (aka big networking nightmares - er, events).
And as you may have experienced yourself, in a market like this, even networking and referrals are not great indicators of which candidates are going to make the cut. But it's also been true for a long time that networking and referrals are not always a guaranteed "in".ย
Maybe the hiring manager doesn't care about referrals.
Maybe the hiring manager doesn't know your referring buddy and so shrugs off their referral.
Maybe the organization already has someone picked out for the role and just has to advertise it because rules.
Maybe they have a crappy ATS that flags your experience and skills as underwhelming when they definitely aren't.ย
None of these situations are unique to now, and you or people you know have been able to get around them before if you or they have gotten a job with a new organization in the last 10ish years, so don't worry about them too much. (Plus worrying doesn't change anything!)